Among frivolous purchases such as heated marble driveways and the collection of private airplanes, the super rich crave unqiue experiences and exclusivity. They want not just what no one else can have, they want what no one else can even conceive. Damien Hirst, personal shoppers and mega-yachts are discussed, as in an interesting travel agency going by the name of “earth” that organises exotic luxery holidays for a private clientele, invitation only.
And this is collecting, but also scale, and branding. Connect the dots.