A Quote from Andrea Branzi

by guy keulemans on March 27, 2012

Today, in order to create a new architecture and new urban spaces, it is necessary to to begin further upstream: one has to plunge one’s hands into that vast planktonic soup of products, technologies, pictures, signs and data which make up the artificial universe in which man is completely immersed.  It is an invasive and compromised artificial environment, but none the less it does constitue the only real urban space. Design, bravely operating within the world of production and consumption, has gained its new found supremacy through being the only planning entity able to transform reality.

Andrea Branzi, 1993.

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